For Independent Gyms

Programming &
Performance.
Community &
Connection.

Your gym's own custom-branded app. Built to go deep on two things. Not all-in-one — on purpose.

What your
gym can
become.

Imagine a new client joining your gym and seeing a wall of wins before their first session. PRs celebrated. People reacting. A community that's clearly alive.

Now imagine your coaches spending zero time chasing people down — because the platform flags who's falling behind, who hasn't logged a workout, and who hasn't responded to a message. Everyone gets attention. Nobody slips through.

That's not just marketing — that's retention. Clients who belong to something don't leave. They refer. They stay for years, not months.

Three systems that make your gym easier to run, and harder to leave.

Most platforms give you tools. The Lab gives you systems that drive engagement, accountability, and progress — built around features that work together.

01
The Engagement Loop

Wins get seen. That's what keeps people coming back.

The Pulse sparks it. The channel carries it. One tap connects both.

New clients see PRs and milestones from across the gym before their first session. Existing clients see their peers succeeding — and stay motivated. Here's the loop: a coach posts a PR to the Pulse and links directly to a channel. That auto-posts in the channel, seeding a conversation members can engage with after just one click. The 6am group and the 4pm group end up in the same conversation.

Powered by: The Pulse + Community Channels
The Pulse — gym's internal newsfeed showing PRs and milestones
Community Channels — channel-based messaging built for gyms
02
The Accountability Engine

Know who needs you — before anyone slips.

Every coach opens the dashboard and sees their roster sorted by what matters today.

Unread messages. Workouts completed. Workouts missed. Programming needed. One view, full accountability, no one slipping through the cracks. No memory required. No spreadsheets. Coaches stay present with every member without burning their evenings on it.

Powered by: The Coach Dashboard
The Coach Dashboard — coach follow-up at scale
03
Programming & Performance

Built for speed on your side. Built for clarity on theirs.

Program in seconds. Track in taps. See progress in three graphs that actually mean something.

For coaches: Build workouts in the editor, or skip it — record a voice note describing the workout and the app builds it for you. Have a spreadsheet? Upload it. For clients: Logging is fast enough that the 60-year-old who's never used a fitness app does it without help. For everyone: A Progress tab with the full history on every exercise, plus three graphs that stay front and center — Volume Over Time, Max Weight All-Time PR, and Estimated 1RM.

Powered by: Workout Builder + Voice Import + Progress Tab
Workout view — Coach J.T. Lower Body with exercises and sets
Progress tab — Volume Over Time, Max Weight PR, and Estimated 1RM graphs
Voice Import — record a workout, the app builds it
01
The Engagement Loop
Members stay connected.
02
The Accountability Engine
Coaches stay ahead.
03
Programming & Performance
Programming stays sharp.

Your gym's own
branded app.

Your clients don't download "The Lab." They download your gym's app — with your name, your logo, and your colors. It lives in the App Store under your brand.

This is the thing that separates you from every other gym in your city. Not a gym management tool. Not a class-booking app. A real app your clients are proud to have on their phone.

Your gym name and logo in the App Store
Your brand colors throughout the app
Community channels, Pulse feed, and workouts — all branded
Push notifications sent from your gym, not a third-party app
Clients feel like members, not users of some software

Simple,
transparent
pricing.

One-time setup fee. Flat monthly rate. No contracts. Sized for independent gyms — not enterprise budgets.

Up to 50 subscribers
$109.99
per month
Up to 100 subscribers
$189.99
per month
Up to 200 subscribers
$289.99
per month
Up to 350 subscribers
$399.99
per month
Up to 500 subscribers
$499.99
per month
Up to 750 subscribers
$719.99
per month
Up to 1,000 subscribers
$819.99
per month
1,000+ subscribers
Contact Us
custom pricing

One-time setup fee applies. It's equal to one month of your plan — covers branding, App Store submission, and 5 guided onboarding calls: 3 pre-launch sessions with your team, plus 30- and 90-day check-ins.

Ready to see
it in action?

30 minutes. We'll show you the app, answer every question, and tell you exactly what it costs for your gym. No obligation.

Book a 30-Minute Demo Or text LAB to (630) 303-6685 →

We typically respond within a few hours.